Technical check group

Internal links checks

Anchor text tells search engines what the linked page is about. Image-only or empty links pass the link but none of the context. The catalogue currently contains 3 checks in this group.

Operating ledgerEXAMPLE / TRACE

Example evidence, review, and verification states
State	Evidence	Owner
Observed	Internal linksPage-level source retained	Audit
Reviewed	Decision recordedScope and value inspected	Human
Verified	Public response readOutcome has separate proof	System

Synthetic product illustration. It demonstrates state meaning and does not represent a customer result.

Rule catalogue

Review each condition before turning it into work.

Internal Links With No Anchor Text

Anchor text tells search engines what the linked page is about. Image-only or empty links pass the link but none of the context.

internal_links_no_anchor_text

Non-Descriptive Anchor Text

Replace "click here" or "read more" with words describing the destination, so both readers and search engines know what to expect.

internal_nondescriptive_anchor_text

Nofollowed Internal Links

Nofollow on an internal link stops ranking signals flowing to your own page. Reserve it for links you genuinely do not want crawled.

internal_nofollow_links